A Digital Marketing Consultant Who Thinks in Funnels
I build full funnel strategies that turn ad spend into revenue. Paid media, SEO, and conversion strategy, planned and executed by one person who understands the whole funnel, not just the ad account.
Who I Am
Performance Marketing Specialist
I'm Hussain Itarsiwala, A Digital Marketing Consultant and Performance Marketing Specialist based in Mumbai.
My work sits at the intersection of Paid Media and SEO . I don't just set up campaigns and report numbers. I look for where budgets leak , why funnels break, and what's actually stopping conversions. That obsession with the why behind the metric is what separates a campaign manager from a consultant.
I'm currently handling a six figure monthly ad budget across Google and Meta for Lux and Easy Residences , an international real estate brand. I strategize and execute the full campaign, and instead of chasing vanity metrics, I track where the drop off happens across the customer journey, using GA4 for Analysis and GTM for custom tracking on every key action.
I also built a ₹1 crore full-funnel media plan for Perfora . Most brands dump over 50% of their budget into awareness and wonder why sales don't follow. We went bottom heavy instead: 25% awareness through Meta Reels and YouTube In-Stream, 30% consideration through Google Demand Gen, and 35% conversion through Google Search RSA, which delivered a 6.4x ROAS , alongside quick commerce platforms converting at 12% CVR . For a product on 10 minute delivery, the consideration window is razor thin, and the budget needs to reflect that.
Performance Marketing
Paid media across Meta and Google, full-funnel strategy, SEO, and growth marketing, all data driven and built around revenue, not vanity numbers.
D2C Brands & Small Businesses
I work with founders and marketing managers who are tired of burning budget on tactics that don't compound, and with recruiters and hiring teams looking for someone who thinks in business outcomes, not just campaign reports.
Verified Credentials
I find where your budget leaks
Most campaigns waste 40 to 50% of spend on the wrong audience, wrong placement, or wrong bidding strategy. I start with historical data, then dig into analytics to find the loopholes, so every rupee has a job.
I build systems, not campaigns
A campaign is a tactic. A system is awareness, consideration, conversion, and retention, all working together. I map every recommendation to a funnel stage, because random tactics don't build businesses.
I think in margins, not metrics
Most marketers optimise for clicks. I come from a business family, so I optimise for revenue impact. Getting leads is half the job. Keeping and growing them is where the real leverage is.
What I Do
- ✓ Diagnose where your funnel breaks before touching your budget
- ✓ Track every rupee from ad spend to actual revenue
- ✓ Build full-funnel strategies across paid media and SEO
- ✓ Think in business margins, not just marketing metrics
- ✓ Give you a straight answer on what you actually need
What I Don't Do
- ✕ Set up campaigns and disappear until reporting day
- ✕ Report vanity metrics that don't impact revenue
- ✕ Run isolated tactics with no funnel thinking
- ✕ Sell you a service you don't actually need
- ✕ Promise results without understanding your business first
I respond within 24 hours · No pitch, no fluff
What I Can Do For Your Brand
From paid campaigns that convert to SEO that compounds — I build strategies mapped to every stage of your funnel.
Meta Ads
From audience segmentation and creative strategy to lead generation campaigns, bid optimisation, and ROAS tracking — I handle the full Meta Ads lifecycle across Feed, Reels, Stories, and Messenger. Whether you're running your first campaign or scaling a D2C brand, I work with data, not guesswork.
Learn about Meta Ads →Google Ads
Search, Display, and Performance Max campaigns built around purchase intent. Every rupee tracked. Every keyword justified by conversion data — not guesswork. From first click to final conversion, I manage the full Google Ads funnel.
Learn about Google Ads →SEO
Paid ads stop the moment your budget does. SEO compounds. I build organic strategies that increase your search visibility, drive qualified traffic, and reduce your long-term customer acquisition cost — so your brand keeps growing even when you're not running ads.
Learn about SEO →Full Funnel Strategy
Most brands run ads OR do SEO. Few think about how both work together across awareness, consideration, conversion, and retention. I build complete media strategies — including media planning and budget allocation — where paid and organic reinforce each other from first impression to repeat purchase.
Not sure whether you need paid ads or SEO first? I won't sell you a service you don't need. Tell me what's broken and I'll tell you what'll actually fix it.
Be honest with me →The Person Behind The Strategy
I completed my post-graduation in Digital Marketing and Strategy from IIDE, where I received the Rising Star Award for performance across the full 11-month program.
Right now I'm managing a six figure monthly ad budget across Meta and Google for Lux and Easy Residences, an international real estate brand running India-facing campaigns for the Greek Golden Visa program. My work has been reviewed by professionals from Meta, Starcom, Publicis, and One Impact.
I come from a business family. That shapes how I work. I don't optimise for clicks. I optimise for what actually moves revenue.
Real Briefs. Real Numbers. Real Feedback.
Academic projects built to professional standards, reviewed by industry professionals from Meta, Starcom, XYXX, and One Impact.
Perfora D2C Media Plan
Brief: Build a ₹1 crore full-funnel media plan for Perfora, a D2C oral care brand.
Budget allocation: 25% awareness · 30% consideration · 35% conversion · 10% retargeting.
Platforms: Meta · Google Search · E-commerce · Quick Commerce.
Conversion targets: 2.0x ROAS on Meta · 3.7x ROAS on Google Search.
Reviewed by: Performance marketing professionals from XYXX and One Impact.
See the full breakdown →IIDE Tunisia Meta Ads Campaign
Brief: Run a Meta Ads campaign for IIDE Tunisia with a target of 500 link clicks.
Result: 1,663 link clicks at ₹0.61 CPC · 2.33% CTR · 38,121 reach · 71,316 impressions.
Budget spent: ₹1,016. Delivered 3x the target at a fraction of the expected cost.
Reviewed by: Industry jury including professionals from Meta and Starcom.
See campaign details →Google NGO Marketing Immersion
Selected for Google's Marketing Immersion Program — a competitive program where selected candidates build and present a full ad strategy for an NGO, backed by a $10,000 Google Ads credit.
Built the strategy deck, presented to the NGO founder, received approval, and executed the campaign.
See strategy →Why Work With Me Over An Agency Or A Random Freelancer
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Me
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Agency
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Random Freelancer
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Account ownership |
You know exactly who's working on your account
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Handed to a junior
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Hit or miss
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Thinking |
Full funnel systems thinking
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Siloed departments
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Usually one channel
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Credibility |
Reviewed by Meta, Starcom, agency founders
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Big name, small attention
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No accountability
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Proof |
₹0.61 CPC when benchmark is ₹2+
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Premium pricing, average results
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Low cost, low accountability
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Business thinking |
Think in margins — from a business family
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Think in retainers
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Think in deliverables
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Unlike an agency or generalist, I'm a freelance digital marketer who treats your brand like my only client — because it practically is.
I'm not the cheapest option. I'm the option that treats your budget like it's my own — because I've been trained to think that way.
Recruiter? Skip the scrolling.
View my one-page profile →Questions About Hiring A Digital Marketing Consultant
Straight answers. No fluff. No pitch.
What does a digital marketing consultant do?
+A digital marketing consultant helps businesses build and execute strategies that drive measurable growth online. My work specifically covers paid media campaigns on Meta and Google, SEO strategy, and full-funnel planning — focused on reducing cost per acquisition and increasing return on ad spend for small businesses and D2C brands.
How much does a digital marketing consultant charge in India?
+Freelance digital marketing consultants in India typically charge between ₹15,000 to ₹80,000 per month depending on scope, experience, and channels involved. I offer project-based and retainer pricing. The best way to get an accurate number is to share your brief — I'll give you a straight answer within 24 hours.
Should I invest in paid ads or SEO first?
+It depends on your timeline and budget. Paid ads give you immediate traffic and results but stop the moment you pause spending. SEO takes 3-6 months but compounds over time. For most early-stage D2C brands and small businesses, I recommend starting with paid ads for quick revenue, then reinvesting into SEO for long-term growth.
What is performance marketing and how is it different from digital marketing?
+Performance marketing is a data-driven subset of digital marketing focused entirely on measurable outcomes — clicks, leads, conversions, and ROAS. Unlike broad digital marketing which covers social, content, and email, performance marketing tracks every rupee to a result. Every decision is backed by data, not assumptions.
How do Meta Ads help D2C brands get more sales?
+Meta Ads let D2C brands reach highly specific audiences based on interests, behaviours, and purchase intent — at scale. With the right creative, audience segmentation, and funnel structure, Meta can drive product discovery, retarget visitors who didn't convert, and bring down cost per purchase significantly.
What results can I expect from hiring a digital marketing consultant?
+Expect improved campaign structure within 30 days, cleaner data and conversion rate tracking within 60 days, and measurable improvement in CPL or ROAS within 90 days. Results depend on your starting point, budget, and channels — but I don't promise vanity metrics. I focus only on numbers that directly impact revenue.
Do small businesses really need a digital marketing consultant?
+If you're spending money on ads or trying to rank on Google, yes. Without a clear strategy, most small businesses waste 40-60% of their ad budget on wrong audiences, wrong creatives, or wrong bidding strategies. A consultant doesn't add cost — they reduce waste and make your existing budget work harder.
How long does SEO take to show results?
+SEO typically shows initial traction in 3 to 6 months, with consistent organic traffic growth by 6 to 12 months. It is not a quick fix — but unlike paid ads, the results compound permanently. A page that ranks today keeps driving traffic for years without additional spend. The earlier you start, the bigger the long-term advantage.
Let's Build Something That Actually Works
Most marketing consultants will tell you what you want to hear.
I'll tell you what's actually wrong.
Who I Am
I Find Where Budgets Leak — Then I Fix It
I'm Hussain Itarsiwala, a digital marketing consultant and performance marketing specialist based in Mumbai, working at the intersection of paid media and SEO. Click through the two accounts below — both are live, both are mine.
Meta Reels & YouTube In-Stream
Reels and YouTube In-Stream open the door. This stage isn't where the sale happens — it's where the algorithm learns who to show up for next.
Ad Click Captured
Every click keeps its source, medium, and campaign tag intact — nothing gets lost at the door before tracking even starts.
Who I Work With
D2C brands, small businesses, and recruiters hiring for performance marketing roles.
Live Account
Currently managing an international real estate client's Google + Meta budget.
GNMI Partner
Running a $10,000 Google Ads grant for HonestPoint, an NGO, via Google's NGO Marketing Immersion Program.
I respond within 24 hours · No pitch, no fluff