Mumbai, India · Open to work

A Digital Marketing Consultant Who Thinks in Funnels

I build full funnel strategies that turn ad spend into revenue. Paid media, SEO, and conversion strategy, planned and executed by one person who understands the whole funnel, not just the ad account.

Free 48-hour audit · No pitch · Reply within 24 hours

Reviewed by
  • Meta logo — work reviewed by a Meta professional
  • Publicis logo — work reviewed by a Publicis group head
  • Starcom logo — work reviewed by a Starcom group head
  • One Impact
Hussain Itarsiwala, digital marketing consultant based in Mumbai
LIVE · Golden Visa Campaign Rising Star Award · IIDE Mumbai
Credentials

A Digital Marketing
Expert You Can Verify

Every claim here is checkable.

  • GNMI Selected · Google

    $10,000 Ads Credit

    Selected for Google's GNMI Program, granting $10,000 in ad credit to run real campaigns for NGOs.

  • International Real Estate Client

    Six Figure Monthly Budget

    Managing a six figure monthly ad budget across Meta and Google for a global real estate brand.

  • Rising Star Award · IIDE

    Top Of An 11 Month Program

    Awarded for exceptional performance across an 11 month digital marketing program.

  • Mentored By Industry Leaders

    Reviewed By A Real Jury

    Projects reviewed by experts from Meta, Publicis, Starcom, and One Impact.

About This Page

This page is the professional portfolio of Hussain Itarsiwala, a digital marketing consultant based in Mumbai, India. He specialises in performance marketing, paid media, and SEO, working with small businesses, growing brands, and teams looking to hire a full time digital marketing expert. He is currently managing a six figure monthly ad budget across Meta and Google for an international real estate client. He holds Meta Blueprint and Google Ads certifications, was selected for Google's GNMI program, and received the Rising Star Award for his performance through an 11 month postgraduate course in digital marketing. His work has been reviewed by professionals from Meta, Publicis, Starcom, and One Impact. He is open to freelance consulting projects and full-time roles.

Who I Am

A Freelance Digital Marketer
Who Thinks In Margins

I don't set up campaigns and report numbers. I find where budgets leak and why funnels break.

Hussain Itarsiwala, digital marketing consultant, explaining campaign strategy at his desk in Mumbai

I'm Hussain Itarsiwala, a digital marketing consultant in Mumbai working at the intersection of paid media and SEO. That obsession with the why behind a metric is what separates a campaign manager from a consultant.

I currently run a six figure monthly ad budget across Google and Meta for an international real estate brand, tracking drop-off across the customer journey with GA4 and GTM rather than chasing vanity metrics.

I help D2C brands and small businesses get more leads through paid ads and SEO and I'll tell you when you don't need me yet.

Based inMumbai, India
Works withD2C · small business
CertifiedMeta Blueprint · Google Ads
Open toFreelance · full-time
Read the full story →
Services

What I Do As A Digital
Marketing Consultant

Paid campaigns that convert and SEO that compounds, mapped to every stage of your funnel.

01 · Paid Social

Meta Ads Management

From audience segmentation and creative strategy to lead generation campaigns, bid optimisation, and ROAS tracking — I handle the full Meta Ads lifecycle across Feed, Reels, Stories, and Messenger. Whether you're running your first campaign or scaling a D2C brand, I work with data, not guesswork.

Audience segmentation
Creative strategy
Lead generation
Retargeting
ROAS tracking
Campaign structure
02 · Paid Search

Google Ads Management

Search, Display, and Performance Max campaigns built around purchase intent. Every rupee tracked. Every keyword justified by conversion data — not guesswork. From first click to final conversion, I manage the full Google Ads funnel.

Search campaigns
Performance Max
Bid management
Conversion tracking
Keyword architecture
Negative lists
03 · Organic Growth

SEO Strategy

Paid ads stop the moment your budget does. SEO compounds. I build organic strategies that increase your search visibility, drive qualified traffic, and reduce your long-term customer acquisition cost — so your brand keeps growing even when you're not running ads.

On-page SEO
Technical SEO
Content strategy
Keyword mapping
Internal linking
Schema markup
04 · Media Planning

Full Funnel Strategy

Most brands run ads OR do SEO. Few think about how both work together across awareness, consideration, conversion, and retention. I build complete media strategies — including media planning and budget allocation — where paid and organic reinforce each other from first impression to repeat purchase.

Media planning
Budget allocation
Funnel architecture
Growth marketing
GA4 and GTM setup
Attribution
Projects

Real Briefs. Real Numbers.
Real Feedback.

Academic projects built to professional standards, reviewed by industry professionals from Meta, Starcom, XYXX, and One Impact.

Featured · D2C media planning

Perfora — oral care

Build a full-funnel media plan for a D2C oral care brand across four platforms. Most brands push half the budget into awareness and wonder why sales don't follow. This one went bottom-heavy — and returned 6.4x ROAS, with quick commerce converting at 12%.

₹1 Crore Media budget planned and defended
See the full breakdown →
Budget allocation Click a stage
Awareness
25%
Consideration
30%
Conversion
35%
Retarget
10%

Eight case studies in total — media planning, paid social, search and content strategy for D2C brands and digital marketing for small businesses.

Why Me

Why Hire A Digital Marketing
Consultant Over An Agency

I'm not the cheapest option. I'm the one that treats your budget like it's my own.

Me
An agency
A random freelancer
Account ownership
You know exactly who is working on it
Handed to a junior
Hit or miss
Thinking
Full-funnel systems
Siloed departments
Usually one channel
Credibility
Reviewed by Meta, Starcom, founders
Big name, small attention
No accountability
Proof
₹0.61 CPC against a ₹2+ benchmark
Premium price, average results
Low cost, low accountability
Business thinking
Margins, from a business family
Retainers
Deliverables
What you actually get
One senior consultant, start to finish
An account manager relay
Whatever fits around other clients

Unlike an agency, a freelance digital marketer treats your brand like their only client — because at the volume I take on, it practically is. If you want a marketing strategy consultant who owns the outcome rather than the retainer, that's the difference.

FAQ

Hiring A Digital
Marketing Consultant

No fluff and no pitch. Ask me directly and I'll reply within 24 hours.

01

What does a digital marketing consultant do?

+
A digital marketing consultant helps businesses build and execute strategies that drive measurable growth online. My work specifically covers paid media campaigns on Meta and Google, SEO strategy, and full-funnel planning — focused on reducing cost per acquisition and increasing return on ad spend for small businesses and D2C brands.
02

How much does a digital marketing consultant charge in India?

+
Freelance digital marketing consultants in India typically charge between ₹15,000 to ₹80,000 per month depending on scope, experience, and channels involved. I offer project-based and retainer pricing. The best way to get an accurate number is to share your brief — I'll give you a straight answer within 24 hours.
03

Should I invest in paid ads or SEO first?

+
It depends on your timeline and budget. Paid ads give you immediate traffic and results but stop the moment you pause spending. SEO takes 3-6 months but compounds over time. For most early-stage D2C brands and small businesses, I recommend starting with paid ads for quick revenue, then reinvesting into SEO for long-term growth.
04

What is performance marketing and how is it different from digital marketing?

+
Performance marketing is a data-driven subset of digital marketing focused entirely on measurable outcomes — clicks, leads, conversions, and ROAS. Unlike broad digital marketing which covers social, content, and email, performance marketing tracks every rupee to a result. Every decision is backed by data, not assumptions.
05

How do Meta Ads help D2C brands get more sales?

+
Meta Ads let D2C brands reach highly specific audiences based on interests, behaviours, and purchase intent — at scale. With the right creative, audience segmentation, and funnel structure, Meta can drive product discovery, retarget visitors who didn't convert, and bring down cost per purchase significantly.
06

What results can I expect from hiring a digital marketing consultant?

+
Expect improved campaign structure within 30 days, cleaner conversion tracking within 60 days, and measurable improvement in CPL or ROAS within 90 days. Results depend on your starting point and budget — I focus only on numbers that impact revenue, not vanity metrics.
07

Do small businesses really need a digital marketing consultant?

+
If you're spending money on ads or trying to rank on Google, yes. Without a clear strategy, most small businesses waste 40-60% of their ad budget on wrong audiences, wrong creatives, or wrong bidding strategies. A consultant doesn't add cost — they reduce waste and make your existing budget work harder.
08

How long does SEO take to show results?

+
SEO typically shows initial traction in 3 to 6 months, with consistent organic traffic growth by 6 to 12 months. Unlike paid ads, the results compound permanently — a page that ranks today keeps driving traffic for years without additional spend.
Let's Work Together

Hire A Digital
Marketing Consultant

Most consultants tell you what you want to hear. I'll tell you what's actually wrong.

Send
a brief
Could be better

Get In Touch

Tell Me What's
Actually Broken

Three fields. I read every one myself.

No pitch. I'll tell you what's broken in 48 hours, free. If there's nothing worth fixing, I'll say that too.

Scroll to Top